The top three PPC ad positions yield over 41% of all clicks from a search engine. Our PPC account management specialists use their expertise and data analysis techniques to drive high quality ppc traffic that converts for your business.
The top three PPC ad positions yield over 41% of all clicks from a search engine. Our PPC account management specialists use their expertise and data analysis techniques to drive high quality ppc traffic that converts for your business.
With over 10 years experience in managing PPC campaigns, our journey begins by firstly listening to you about your business goals and marketing needs. Using this information, we then create a mindmap of what we think your paid advertising should look like and deliver and use this base to build success upon.
Our PPC Managers will research into your business, your competitors and the online search landscape to find out whats working well and who for within your industry. If you have an existing PPC account, we will audit this too to better understand the current account structure, bidding strategies, ad qualities and opportunities. With our findings, we will then put together a bespoke PPC strategy for your business, working towards achieving the business goals set out at the beginning of our journey.
At POLARIS, we have a 4 step keyword research process we follow on every account. The result of this is the creation of a completely custom keyword matrix, per product or service which we then use to create every possible keyword permutation to include within our account structure. With this list, we then use our expertise to use the most appropriate match types to launch an account and manage budget on an ongoing basis. We use Broad Match to learn and harvest keywords, and we use other match types to control ad spend and target more specifically once we know which keywords are important to your PPC strategy.
We treat client budgets as if they are our own, and with this PPC Management mantra in mind we spend very carefully and constantly analyse spend vs return to ensure we are winning. We analyse average positions against clicks, and clicks against inquiries/leads/sales. We trend this data over time to give a score to average positions and use this intelligence to scale your account activity with accuracy, overtime.
Our copywriters analyse competitor ads and use their own creativity to write eye catching ads that firstly command attention and then engage through emotion. Whether its value add, pricing, service, or humour, we aim to make our client ads stand out from the rest so that even if our ad appears in position 2 or 3, the ad copy is compelling enough to gain the click.
Improving performance requires constant analysis and testing. We analyse and split test ad copies & landing pages to find best performing variations which we can use and then split test further as we continue to squeeze as much RoI as possible from an account. Initially, we look to drive the best possible Click Through Rates (CTR) from our campaigns, and over time, we measure the conversion rates of landing pages, and finally resulting leads and sales being driven.
We have specific reports designed for both Business Owners and Marketing Managers, providing data and account information in the format best for you. We report on a weekly, monthly and quarterly basis, with 24/7 access through our digital reporting dashboard, Bright Metrics too. This helps us to keep you informed and our PPC strategy on track, with all success clearly documented ready for us to celebrate as we review every 3 months.
Offering effective adWords management services is our forte, as we make it a mission to drill ourselves in the ins and outs of our client’s business, their website and competitors, so that we can leverage the data throughout the later stages of the project and come up with tailored turn-key solutions catering to their unique needs.
Project Brief: Client’s information and future business objectives are categorically defined here along with all the indispensable information needed to formulate the pertinent documentation for all the PPC campaign management services that we offer.
Keyword Research: Being a premier adWords management agency, we offer target keywords for adWords and PPC campaigns as well. The research is based upon the information gathered during the project brief phase, and further opportunities are identified from the paid media audit.
This is where we put the maximum emphasis on, because our clients can greatly benefit from the vital information gathered from the prospective customers. On the basis of this data, we lay down a solid foundation and the campaign is nicely setup for definite success.
Paid Media Audit: It’s the foundation stone for all the current paid media performances, based on 3 key factors, namely, analytics, landing pages and current campaign statistics.
Competitive Analysis: PPC competitors and ad-copy based on keyword research, is explicitly defined in this step to determine areas prone to risk or ripe for the picking.
Our PPC Managers are all fully qualified across Google, Bing, and Facebook, able to utilise all the features that the platforms offer to drive your business a higher rate of return. We are constantly updating ourselves on the latest feature releases that are both planned and going live, so that we can consider how these can be used to fuel your campaigns with us. We attend industry events, and hold agency quiz nights to test and share digital knowledge.
Our experience has shown that its not just about driving clicks, its about understanding exactly who we want to click and target those users specifically. This approach allows our campaigns to have a higher conversion rate, from initial click through to onsite conversion, whether its to enquire over the phone or buy a product online.
Whilst we analyse ppc data in the back office, we also pay a significant amount of time focusing on the communications that we make through ppc advertising for our clients. We consider the ppc competitive landscape, what competitors are (or are not) saying, user sentiment on a keyword or adgroup basis, and your business – i’e what you have to offer that’s unique to the market. We marry this together along with our expert story tellers to create ppc ad and page copy that performs 27% better.
Bright metrics is our reporting tool that gives you 24/7 access to your PPC account performance. At the click of a button you are able to login and view your PPC campaign progress, coupled with google analytics data, all within a single dashboard. We provide weekly snapshot updates from our PPC account managers too, giving you both data and real world insight so that you can understand very clearly what you are getting from your partnership with us.
Just fill in the fields below or contact us:
Phone +61 470 630 361 Email hello@webello.com.au
