How digital marketing helps startups scale faster

There has been a surge in startups in recent times. Due to easy accessibility of the internet and fast communication, we are globally connected. According to statistics, approximately 3 new businesses are established every second annually. This is not it. As it is rightly said, “The key to any organization is its maintenance.” It is the most thrilling experience to start a business, but at the same time, it is also the most endangering situation for your business if you do not survive it. You need to reach out ot the masses, create your brand identity and capitalise funds.

How marketing comes into picture?

The simplest answer to all the challenges is to market your business. Target the right audience, make communication quick and reach out to the people creating your brand image. Marketing does it all!

 In the 21st century, people are moving to non-traditional forms of marketing in order to keep up with the industry trends. Digital marketing grows your consumer base within budget, derives brand awareness through blogs, social media updates, online promotions, etc.

Here are some points how digital marketing would help a startup grow its business:

  • SEO – Search Engine Optimization helps you to increase traffic to your website by improving your website’s page rank, hence the audience will view your website in the first page during their search.
  • Content marketing – You need to publish content relavant to your website and your product or service offerings. It helps to form a relationship between clients and the businesses. Statistics in DemandGen’s 2015 content marketing survey report said that 75% of B2B purchasers depend on content as a research medium when they’re thinking to make a purchase decision.
  • Social media marketing – Social media platforms enables businesses to interact with their customers, it builds customer engagement and is also cost effective.
  • Email marketing – An e-mail has 3 times user accounts than the social media accounts. By this you can understand what impact an email marketing campaign can bring to your website. You can promote your product offerings, sell the product or even run promotional activities.

Considering the competitiveness in every industry, you need to stand out your business from the others. And for that, digital marketing is the key. People are constantly looking for something new and different online, and as an opportunist you need to use the trend as an advantage.

While the former were the ways that digital marketing helps to drive traffic, latter are the benefits that digital marketing can provide:

  • Worldwide connectivity – You can reach to any targeted audience globally. Geographic and demographic limitations are not hurdles anymore.
  • Cost-effective – You can reach the correct target audience through digital marketing in much cheaper rates than the traditional forms of marketing.
  • Easy to track results – Through various analytical tools, it is now easy to track the promotional campaign results. This can help to plan your strategies for future.
  • Customization – You can customize the customer profiles based on the online sales data and site visits data. This helps to specialize offers for a specific group of customers and create brand loyalty.
  • Accessibility – By linking with social media, you are getting one step closer to your customers and can easily solve their queries and grievances, building a reputation for your brand.
  • Increased conversion rate – Through a website, customers can quickly make purchase, unlike other forms of marketing where customers are made a phone call to convince or ask them to visit to the shop.

As simple as it may seem, digital marketing is complicated. You will have to try and experiment new things and set your own trends. If correctly used, digital marketing is a boom for your business. As it is truly said, “Ignoring online marketing is like opening a business but not telling anyone.” So pull up your socks and experience the virtual reality.

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